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I think the smarter companies and technologies are trying to cater to social media and new age media while also keeping the tradition media like books and journals in mind too. Because otherwise loses a huge audience. IT is important to bridge the gap between the gens rather than wedge it more for a fruitful business[1] Another level is when virtual objects become associated with sensory information. There will then need to be universal standards of virtual media. Although writing will continue to define the categorical nature of information, information will also depend on chemical and sensory modes of interpretation. Clearly one of the key things for making electronics 'universal' (in the sense of being public, permanent, updatable, or personalized forms of media) is the stimulation factor. People may want computers they can have very personal relationships with, AIs that are familiar across hardware platforms. People will also want ways of integrating information with stimulation, such as an intermediate interface which discriminates outward pleasures into recognizable or rational types of information. Part of the value of commitment-based advertising and applications is the ability to sell 'whole packages' of tools and utilities, thus increasing the price and level of commitment. The more generalized the approach to building the packages, the more likely the specific applications shooting off of that will have personal value, and thus create commitment for specific people, while the whole package is supposed to have something for everybody. The major public media idea is having a lot of applications or interfaces, such as wall panels, that will express content based on preferences. People can then play casual games (say with geometric patterns, using their fingers, or with talking 'apparitions') that hook into their advertising preferences and sense of meaning. Gradually the focus may be on meaning rather than advertising, as corporations realize the value of commitment. These might not be virtual reality, but there is still room to be creative.New technologies centering around social media, public media, and integrating information?